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DANIEL HERRERA
Creative Director
Ads Data Analysis & KPI Optimization
Seeking poetry both in animation and in reading KPI Data.
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More than a set of cold numbers, KPI reveals trends and patterns in constant, organic evolution. My goal is to transform that information into creative content, daring to combine and anticipate a visual composition that feels disruptive yet somehow familiar. Analyzing KPIs means untangling existing content to rebuild it in a new way - and that, too, is poetry.

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